Yes indeed, I totally agree that there is a feedback. Something starts to be interesting, then people start to talk about this thing and it's comfortable to name it in some way. Then some name will arise and the discussion will move even faster. Eventually the field gets names for every important concept, and so on...
Still there is something "magic" in this process. Once you get a name for one thing, it starts to get much more obvious. For instance think at the "web 2.0" or "Ajax" cases. NoSQL, in the name itself, is the negation of something else, and this allowed to collect a number of different projects under this name.
Still there is something "magic" in this process. Once you get a name for one thing, it starts to get much more obvious. For instance think at the "web 2.0" or "Ajax" cases. NoSQL, in the name itself, is the negation of something else, and this allowed to collect a number of different projects under this name.