I am not so sure. You need to speak in the native voice of each community. A LinkedIn post vs Tweet vs E-Mail are different. You need to get value from the network directly without expecting a click thru. A lot of engagement + authority happens via the network itself
I think it's more accurate to see blogging as a distinct channel from other types of social media + content marketing
That’s a good take and is underrated. It’s what has kept me from completely automating everything in favor of a semi-automated approach instead of doing the “spray and pray” approach of blasting everywhere.
Follow-up comments and engaging with others after posting is big too. People that “syndicate” without actually engaging on each platform are like some weird proselytizers that show up to a house party and hand out flyers to their own weird shindig without talking to anyone there.
I can confirm. I post across 5 platforms and each has its own regulars and its own vibe. The tone of my posts is slightly different on each.
The general idea for me is that I crosspost short messages about what I am current working on, but the actual finished product is self-hosted. Deleting any of the accounts will not result in lost information.
I think it's more accurate to see blogging as a distinct channel from other types of social media + content marketing