Firefox has had poor stewardship for quite a few years now with an uncertain future.

Even moreso - uBlock Origin doesn't block the modern equivalent of pop-up ads unless you manually block elements. Even then - half the time the block isn't even saved and needs to be redone every page visit.

> needs to be redone every page visit

Have you got an example of that?

One's expectations aren't in any way relevant in considering wether something is an asshole move or not.

Calling company strategy an "asshole move" is anthropomorphizing a lawnmower.

This is a parallel argument to the whole "to big to fail" nonsense and not really in line with the famous comparison of a single person to a machine. Company strategies are typically created by small groups of people who - especially in this case - know exactly what the impact and longer-reach implications of their decisions will be. It is entirely reasonable to hold the people of any organization accountable for the policies they enact via that organization.

Company strategies are created by individual humans being assholes. Don't make excuses for them.

Being an asshole is incentivized by the system. If you don't want companies to behave like assholes, change the system to one that punishes that.

It's still people who make up a company

That strategy did not come into existence through some abstract entity