We analyzed hundreds of stock recommendation videos from finance YouTubers (aka finfluencers) and backtested the results. Turns out, doing the opposite of what they say—literally inverting the advice—beat the S&P 500 by over +6.8% in annual returns (but with higher volatility).
Influencers often market things and make money off things other than being good at [name a skill or thing they are influencing]. For finance previous work has shown that financial influencers are are worse advice givers are actually the more popular ones.
