Yes, good point. We're very experienced in app valuations and I agree with you 100% that asking is not getting. But this app has millions of users, which is a huge deal because so many people can be reached through the app! In addition, they are only available to 25% of people with iPhones since the app only works for the iPhone 4 & 4s.. think about how crazy their user base will be once the iPhone 5 comes out next month! This is a huge asset you can not overlook during the valuation process.