90% of Netscape users were free users and by late 1997, less than two years after the IPO and massive user growth, it was free to all because of MS's bundling threat. That didn't help. By 2002, MS owned 95% of access to the web. No one has ever reached even close to first mover Netscape or cheater bundled IE since, with the far superior non-profit Firefox managing almost 30% and Chrome from the biggest web player in history sitting "only" at about 65%.

Bundling a "good enough" products can do a lot, including take you from near zero to overwhelmingly dominant in 5 years, as MS did.