I'm going to send this idea to my legislators, the EU, Sam Altman, Tim Sweeny, and Elon Musk, et al., I just haven't had time to put this together yet.
Google is a monopolist scourge and needs to be knocked down a peg or two.
This should also apply to the iPhone and Android app stores.
100% correct in the first part, though I'd like to think there's a bimodal effect with AI users and usage.
Hard working expert users, leveraging AI as an exoskeleton and who carefully review the outputs, are getting way more done and are stronger humans. This is true with code, writing, and media.
People using AI as an easy button are becoming weaker. They're becoming less involved, less attentive, weaker critical thinkers.
I have to think that over some time span this is going to matter immensely. Expert AI users are going to displace non-AI users, and poor AI users are going to be filtered at the bottom. So long as these systems require humans, anyway.
Personally speaking:
My output in code has easily doubled. I carefully review everything and still write most stuff by hand. I'm a serious engineer who built and maintained billion dollar transaction volume systems. Distributed systems, active active, five+ nines SLA. I'm finding these tools immensely valuable.
My output in design is 100% net new. I wasn't able to do this before. Now I can spin up websites and marketing graphics. That's insane.
I made films and media the old fashioned way as a hobby. Now I'm making lots of it and constantly. It's 30x'd my output.
I'm also making 3D characters and rigging them for previz and as stand-ins. I could never do that before either.
I'm still not using LLMs to help my writing, but eventually I might. I do use it as a thesaurus occasionally or to look up better idioms on rare occasion.
I have observed this with students. Some use AI to really extend their capabilities and learn more, others become lazy and end up learning less than if they hadn't used AI.
> And it never failed that during the dry years the people forgot about the rich years, and during the wet years they lost all memory of the dry years. It was always that way.
Just as true with economic cycles and so many other things.
> Consequently, Trump’s approach is the only way forward.
It's the DoD.
Prior to Trump's actions, the American-led "world order" seemed to work, even if we couldn't get China to agree to a "Bretton Woods 2.0".
Biden tried diplomacy with the EU. He tried to get them to agree to a renewed US-led world order, but it wasn't working. The EU decided to play the US and China against each other to improve its own standing, which is why the US is now moving away from the EU.
I think the US could seriously pull out of NATO and leave the EU to fend off Russia by itself. It'll have to start spending enormous tax dollars on defense and war.
Meanwhile, if the world is truly becoming multi-polar, then the US wants to consolidate power in its own hemisphere. This is why there's all the rhetoric and action on Venezuela, Cuba, Greenland, Canada, etc. The US will keep Chinese ports, basing, and trade completely out and secure the trade routes for when the Arctic opens up. It recently changed control over the Panama Canal, and the DoD is dead serious about taking Greenland and maintaining complete hemispheric control.
With whatever energy the US has left, it will dedicate to Asia. It will strengthen alliances and project power there instead of dealing with Europe.
The world is going to be a much more violent place without hegemony. Free trade doesn't exist in that type of world. The US realizes this and is playing 50 years ahead. None of the nice words matter when the energy, trade, and economic lines are redrawn.
People like to say the US is led by lawyers and China is led by scientists and engineers. This is wrong. The US is led by war generals and intelligence. The career DoD folks are the ones impressing upon the administration to make these moves.
To be clear: I hate this. I loved the world I grew up in. I think we're headed for a violent world that could easily erupt into war. I don't like it.
> Biden tried diplomacy with the EU. He tried to get them to agree to a renewed US-led world order, but it wasn't working.
Can you elaborate on that? It seems to me it "wasn't working" mostly in the sense that Trump got elected again.
> The EU decided to play the US and China against each other to improve its own standing, which is why the US is now moving away from the EU.
Seems like confusing cause and effect. The EU is drifting away from the US towards China because the US pushed them away.
> The world is going to be a much more violent place without hegemony. Free trade doesn't exist in that type of world. The US realizes this and is playing 50 years ahead. None of the nice words matter when the energy, trade, and economic lines are redrawn.
This is happening largely because of the US, although they stand to lose by replacing a world order that benefits them with a world order that benefits China and Russia. Well maybe the US will become sufficiently like China and Russia that they can benefit too. But even with a gradual loss of hegemony there was nothing inevitable about a transition to the law of the jungle and it's doubtful that the net result will be positive for the US.
> People like to say the US is led by lawyers and China is led by scientists and engineers. This is wrong. The US is led by war generals and intelligence.
I think the relevant distinction is that the US is democratic while China is authoritarian. But the current US government wants to be authoritarian.
> The career DoD folks are the ones impressing upon the administration to make these moves.
Again a reversal of cause and effect? I doubt old career DoD folks like the current developments. But the current government might give a bigger role to the war generals.
> I think the US could seriously pull out of NATO and leave the EU to fend off Russia by itself. It'll have to start spending enormous tax dollars on defense and war.
Disagree. If US pulls out of NATO, most likely scenario is EU continue to concede to Russia. I think EU will concede on Greenland too, but likely won't do it without any military action (unclear whether that will trigger nuclear escalation and how that can end).
> The EU decided to play the US and China against each other to improve its own standing, which is why the US is now moving away from the EU.
This is sanewashig this whole thing. The fact is, the US is moving away from the EU because Trump doesn't like democracies. It's that simple. You have a large percentage of your population in what is essentially a cult and you have givem them the reigns.
If the US can't build strong coalitions with Europe, it wants to spend its energy elsewhere.
Even pop-geopolitik wonk Peter Zeihan was pointing this out during Covid. I can't find his videos, but this has been top of mind for a lot of people for a very long time. These are anti-Trump people, too.
Multipolarity means instability, violence, fights over resources, fights over trade. Post-WWII was unusually (relatively) stable.
The US can turtle up, just like it did before WWII. It doesn't share a land border with any other major powers, unlike European and Asian countries. It commands the two oceans on its sides (and soon Arctic), and doesn't need anyone else - this was the US' defense posture since its founding.
Honestly, the idea of Trump making geopolitically informed decisions is so out of the realm of my perception of reality I don't even know how to engage with you. Trump is a narcissistic idiot that you voted into power. Your geopolitical direction is dictated by his narcissistic whims. "National security reasons Greenland" or "EU collaboration with China" or whatever is exactly what I initially said - sane washing a lunatic.
I am not saying you're stupid or misinformed, I'm saying you're missing the point. Understanding what Trump wants doesn't require you to understand geopolitics, it requires you know clinical psychiatry.
What do you expect (e.g.) Norway to do except disentangle, when their PM sends this text and gets back this response? And note that Finland's president (Alex there) has been one of the big proponents of continuing to engage with Trump. So, honest question, what should Finland, Norway, etc, do?
Trump absolutely drives this. You're deluded if you think this whole thing comes from the DOD. He is in effect a king at this point and he rules by posting in social media.
Except all of that will be for naught because the US is making the fatal mistake of doubling down on oil and coal. It's pointless to play 50 years ahead if you won't make it even the next 20.
Mid to late 2025 was the peak of an 11 year solar cycle (25th one since we've started keeping track). We're on the trailing end of that peak activity now, which is why the past year/several months has seemed so active compared to recent years past, and should decrease significantly (in frequency and intensity) as 2026 progresses.
There was also a fairly significant geomagnetic storm back in November of 2025 as well.
> And I also never remember seeing Aurora at my latitudes.
How old are you?
If you're younger than say your mid-40s you probably won't remember the early 80s, which is the last time we had a solar maximum that really came to anything.
Solar activity rises and falls on an 11-year cycle, and right now we're experiencing quite a peak. The previous three, peaking in 2014, 2011, and 1989 were a bit of a bust.
There was a massive peak in 1979 and I can remember my dad showing me the aurora when I was about six or seven - it seemed to be present most nights over the winter. That was also around the time of the CB Radio craze, where atmospheric conditions were such that you could use "skip" - bouncing radio signals off the highly-charged ionosphere - to talk to people hundreds of miles away as if they were just down the road, even on the comparatively high frequencies that CB used. There was a bit of a peak in the late 80s, and some good RF propagation too, as well as some incredible aurora - although the big one I remember was in about the end of 1991, early 1992.
We had absolutely blistering hot summers followed by really cold and snowy winters, too, kind of like we're having at the moment.
If the solar cycles have a longer repeating cycle of intensity on the scale of a hundred years or so (and it looks a bit like they do) then the next solar maximum in about 2036 is going to be even bigger.
Except on Android when you search for something and you get the big "match found" with "install" button, it's an ad and the real result is hidden like a search result.
This practice ought to be illegal. These are trademarks, and monopolies are injecting themselves as market makers in a bidding war they created.
This isn't enshittification. This is Roman Empire collapse. It doesn't work anymore.
99.99% of users never visit the settings. For those that do, they won't get past scare wall #1 of enabling APKs and scare walls #2, #3, and #4 of downloading, installing, and enabling the app.
Google knows this.
Tyranny of defaults, trained user behaviors, ecosystem, scare tactics, and even SERPs manipulation to make this nigh undiscoverable.
But they weren't content with some number of you slipping through the cracks! They're starting to close the ability to release unsigned and self-signed code. You can only imagine what's after that.
It ought to be illegal to host ads for registered trademarks (+/- some edit distance).
Especially if you have a marketplace monopoly.
Especially if you used overwhelming force to turn the "URL Bar" into a search product and then bought up 90% market share where you can tax every single brand on the planet.
Google is the most egregious with this with respect to Google Search. It ought to be illegal, frankly.
Google Android is a runner up. Half the time I try to install an app, I get bamboozled into installing an ad placement app (and immediately undo it). Seems like Apple is following in the same footsteps.
Amazon isn't blameless here, either.
So much of our economy is being taxed by gatekeepers that installed themselves into a place that is impossible to dislodge. And the systems they built were not how the web originally worked. They dismantled the user-friendly behavior brick by brick, decade by decade.
Google "Pokemon" -> Ad.
Google "AWS" -> Amazon competitively bidding for their own trademark
Google "Thinkpad" -> Lots of ads.
Google "Anthropic" or "ChatGPT" -> I bet Google is happy to bleed its direct competitors like this.
What the fuck is this, and why did we let it happen?
Companies own these trademarks. Google turned the URL bar into a 100% Google search shakedown.
I'm thinking about a grassroots movement to stop these shenanigans.
Advertising alternatives to trademarked names is completely legal in every sense.
It's known as comparative advertising and is established for more than a century.
You simply cannot pretend to be that trademark product/business and you cannot disparage that trademark.
Trademarks differentiate products. App Store is full of shady clones with near identical icons, screenshots and names that differ from the original by a few letters.
> You simply cannot pretend to be that trademark product/business
Some fraction of consumers are duped. Otherwise there wouldn't be so many knockoffs.
If I enter Acme Orbital Thrusters into a search engine, the exact match, their actual website, must be the top hit. Otherwise it's a racket, not a search engine.
> It ought to be illegal to host ads for registered trademarks (+/- some edit distance).
This makes me a bit uncomfortable because of how close it comes to infringing on freedom of speech, and how specific a rule it would for search engines (and chat bots) - i.e. there's no real analogy of "can't target trademarked terms" for any ad format other than search engines.
I think my preference would be to simply enforce laws around fraud. If you're a business and you intentionally mislead people, that's fraud, pure and simple. Bring the enforcement hammer down so that companies don't dare make an ad that granny might mistake for not being an ad. Make them err far on the side of making ads look unmistakably like ads for fear of ruinous fines.
It wouldn't impinge on freedom of speech. Nothing would be prohibited from being said.
It would require conflicts of interest to be disclosed clearly. I.e. labelling speech incentivized by someone else (ad buyer) clearly, as not organic speech (the search engine results).
That is pro-transparency and ethics, not anti-speech.
> It would require conflicts of interest to be disclosed clearly. I.e. labelling speech incentivized by someone else (ad buyer) clearly, as not organic speech (the search engine results).
That's specifically what I'm proposing in the post you replied to?
You're not allowed to use Pikachu commercially. Why should Google? They're taking advantage of every trademark to make money.
Googling a trademark should activate a "no bids" mode.
If Google wants to defend this action, then they should explain why they turned the URL bar into a search product and bought up 90% of the real estate. They've been incredibly heavy handed in search, web, and ads.
There are many uses of "Pikachu" that are reserved for the trademark holder, but by-and-large the point of trademark is to avoid consumer confusion by preventing people from passing off goods/services that aren't from the "Pikachu" holder as actually being from the "Pikachu" trademark holder.
Generally, I am allowed to use "Pikachu" if it's in reference to Pikachu and doesn't involve passing off non-Pikachu things as actually being Pikachu things. If I'm a former employed-by-Nintendo Pikachu illustrator, I'm allowed to advertise that. (Even if I can't provide samples of my work.) I can advertise that I'm the "#1 seller of Pikachu snuggies" as long as I am the #1 seller of non-counterfeit Pikachu snuggies. I can charge people a subscription fee for full access to a website where I review Pikachu (and other pokemon). If I work at Walmart and someone asks me where they can get a Pikachu plush, I'm allowed to direct them to the Digimon plush section, for which I receive a kickback on sales.
The consumer confusion happening when someone googles a trademark and gets ads for different things isn't due to trademark infringement, it's due to misleading ads, which shouldn't be allowed regardless of whether a search term is trademarked or not.
Yes, of course, you can't lie as a business, but if someone walks into Walmart and searches for "Pikachu?", Walmart employees are free to be trained to use the trademarked term and reply "You don't want Pikachu, consider Digimon!"
(It's a contrived hypothetical, but the closest I could get to a meat-space version of search keywords.)
Let’s remember it’s not new: Back in 2005, gannies (and 20yo non-nerds too) would install all sorts of viruses by clicking on popups thinking it’s the real thing. I personally switched to Firefox then Mac which didn’t have this problem. It’s like browsing a torrent website without an adblocker: There is absolutely no way to hit the right button, it’s URL changes between mousedown and mouseup.
You could search for "{trademark} competitors", "{trademark} reviews", "{trademark} vs ...", etc.
For bare trademark searches, we could write laws that allow competitors, but restrict taxing and bidding off the reserved mark above the trademark owner's result.
You should be able to explicitly bid on trademarks because you intend to compete directly with that business. Nobody should ever have a legal right to appear at the top of search rankings for anything. Laws restricting business competition are almost never a good thing.
There used to be plenty of ways to get in touch with the owner of a brand directly. Now they're all being camped by rent extractors.
Google is chief amongst those taxing businesses. They are not government anointed to perform this role. Google should not be allowed to do this.
As a business gets more successful, Google extracts more money from them. Simply trying to access the business will send revenue to Google.
Google took the standard URL bar and turned in into a rent extraction product. This should have been illegal, but our regulatory bodies have been asleep at the wheel.
Google adds costs to every business, every product, every entrepreneur. They should stick to servicing user inquiries, not stuffing ads in front of simple trademark lookup.
It's time to knock on their doors of regulatory bodies, both in the US and abroad. No more trademark camping from the "URL bar".
And every single one of those ways to get in touch still exists. Advertising is, and always has been, optional. But of course those companies that pay for it get more customers. So in practice, almost everyone pays for it. That's not rent extraction. Paying for advertising is paying for attention. And you are in absolutely no circumstance ever entitled to anyone's attention. The only difference with Google is that you even get to appear at all without paying. No other ad supported platform is like that. It's pay up or GTFO. Nobody hijacked your URL bar. You can type in the URL just like you always could.
> And you are in absolutely no circumstance ever entitled to anyone's attention. The only difference with Google is that you even get to appear at all without paying. No other ad supported platform is like that.
If google wants to rebrand to an advertising platform instead of a search engine, I will accept that argument. And I mean truly, fully rebrand, making it clear to everyone that visits.
Until then, their rent extraction is a real problem. They're pretending to return information and putting ads in the way in a deliberately deceptive manner.
Companies wouldn't feel nearly as compelled to bid on their own name if that deception wasn't there.
If I want to get in touch with a company, I go through Google. It's not the brand's choice, it's not my choice. The brand has to pay for that. I, ultimately, also have to pay for that.
This is NOT okay. Google is using monopoly power to do this. They have inserted themselves as parasitic middle men. No different than a cymothoa exigua eating away at the tongue.
This is not advertising. It's a road bump. It's getting throttled by the mafia. It's a protection racket on people's hard-earned brands. A tax on cognition and communication.
Google is a villain here. They are not offering value or service or anything useful. They're extracting.
They're the Harvey Weinstein of the internet here -- nobody wants to do business with the guy, but he's there and he's asking you to do what he wants. You can go along, and do the thing, or you can say no and completely lose your customer.
The customer that already knows you by name. You made it this far. Now there's this gross middle man asking you to give up.
So you let Harvey Weinstein slip his hands in. Cost of doing business.
That's what Google is in this story.
This isn't advertising. It's the R-word, being perpetrated because of a lack of the other R word: healthy market regulation.
90 percent of all humans on the planet are being fleeced by this. Every time you put something into the URL bar, Google gets a piece of the action.
What I'm saying is, when these are brand names, this is theft. Highway robbery. Monopolistic pillaging.
Typing in URLs by hand is a choice you can make. Scrolling down to organic results (for brands you like) is another choice you can make. Paying for a search engine service is a great choice.
Brands can ask you to add them to your contacts with their website in their vcard. They can prompt you to bookmark them. They could publish a feed for you.
Sure Google can get us to routed in a way we’re all conditioned to depend on, but there are plenty of other ways to get to your destination. There must be 50 ways to leave…
Yes it is your choice. You could have gone to the physical location, called them, sent a letter to their address, used Bing, Yahoo or whatever. Your argument is just not rational.
Y'all did such a good job with this. It captivated HN and was the top post for the entire day, and will probably last for much of tomorrow.
If you don't know already, you need to leverage this. HN is one of the biggest channels of engineers and venture capitalists on the internet. It's almost pure signal (minus some grumpy engineer grumblings - we're a grouchy lot sometimes).
Post your contract info here. You might get business inquiries. If you've got any special software or process in what you do, there might be "venture scale" business opportunities that come your way. Certainly clients, but potentially much more.
(I'd certainly like to get in touch!)
--
edit: Since I'm commenting here, I'll expand on my thoughts. I've been rate limited all day long, and I don't know if I can post another response.
I believe volumetric is going to be huge for creative work in the coming years.
Gaussian splats are a huge improvement over point clouds and NeRFs in terms of accessibility and rendering, but the field has so many potential ways to evolve.
I was always in love with Intel's "volume", but it was impractical [1, 2] and got shut down. Their demos are still impressive, especially from an equipment POV, but A$AP Rocky's music video is technically superior.
During the pandemic, to get over my lack of in-person filmmaking, I wrote Unreal Engine shaders to combine the output of several Kinect point clouds [3] to build my own lightweight version inspired by what Intel was doing. The VGA resolution of consumer volumetric hardware was a pain and I was faced with fpga solutions for higher real time resolution, or going 100% offline.
World Labs and Apple are doing exciting work with image-to-Gaussian models [4, 5], and World Labs created the fantastic Spark library [6] for viewing them.
I've been leveraging splats to do controllable image gen and video generation [7], where they're extremely useful for consistent sets and props between shots.
I think the next steps for Gaussian splats are good editing tools, segmenting, physics, etc. The generative models are showing a lot of promise too. The Hunyuan team is supposedly working on a generative Gaussian model.
Second, it's very motivating to read this! My background is in video game development (only recently transitioning to VFX). My dream is to make a Gaussian splatting content creation and game development platform with social elements. One of the most exciting aspects of Gaussian splatting is that it democratizes high quality content acquisition. Let's make casual and micro games based on the world around us and share those with our friends and communities.
Thanks darhodester! It was definitely a broad team effort that started with Rocky and Streit's creative genius which was then made possible by Evercoast's software to capture and generate all the 4D splat data (www.evercoast.com), which then flowed to the incredible people at Grin Machine and Wild capture who used GSOPs and OctaneRender.
What do you think about the sparse voxel approach, shouldn't it be more compute efficient than computing zillions of ellipsoids? My understanding of CGI prolly is t0o shallow but I wonder why it hasn't caught on much..
I believe most of the "voxel" approaches also require some type of inference (MLP). This limits the use case and ability to finely control edits. Gaussian splatting is amazing because each Gaussian is just a point in space with a rotation and non-uniform scale.
The most expensive part of Gaussian splatting is depth sorting.
https://news.ycombinator.com/item?id=46681985
https://news.ycombinator.com/item?id=44546519
I'm going to send this idea to my legislators, the EU, Sam Altman, Tim Sweeny, and Elon Musk, et al., I just haven't had time to put this together yet.
Google is a monopolist scourge and needs to be knocked down a peg or two.
This should also apply to the iPhone and Android app stores.
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